Are you a pop-psychology lover (or maybe a real expert)? Well, if you love learning about the brain and the interesting ways in which our minds work, then this list is for you.
These four books each take a deep dive into psychology. If you need some entertaining reading, get into these books and learn about your mind!
Social Engineering: The Art of Human Hacking by Christopher Hadnagy
Kevin Mitnick—one of the most famous social engineers in the world—popularized the term “social engineering.” He explained that it is much easier to trick someone into revealing a password for a system than to exert the effort of hacking into the system. Mitnick claims that this social engineering tactic was the single-most effective method in his arsenal. This indispensable book examines a variety of maneuvers that are aimed at deceiving unsuspecting victims, while it also addresses ways to prevent social engineering threats.
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? And why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
The Willpower Instinct: How Self-Control Works by Kelly McGonigal
Based on Stanford University psychologist Kelly McGonigal’s wildly popular course “The Science of Willpower,” The Willpower Instinct is the first book to explain the new science of self-control and how it can be harnessed to improve our health, happiness, and productivity.
Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters.
Check back soon for more reading recommendations that casual psychology fans will love! Or, if you have a bookworm in your life, surprise them with the gift of knowledge. We could all benefit from learning more about our own minds!